Nineteen essential business books to fuel your Small Business Marketing Ideas

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by Adam Bean on March 5, 2011

Just as there is a huge difference in skill levels between elite and amateur athletes, there is also major different levels of skills that business owners possess. Have you ever noticed how for some business owners everything they touch seems to literally turn to gold? With the flip side being no matter how hard others try they constantly struggle just to make ends meet!

What is the difference between these two groups?

I believe that it all comes back to one little word…..


Just like a professional athlete has a stricter training schedule and a superior diet, the successful business owner has those exact same habits. You see the business owner that seemingly breezes through business life has far superior business fitness because they train for it.

What I mean by that is he or she spends more time working on their business, than in their business. Because they understand the vital importance working on their business has when it comes to growth and cash flow.

Just like the professional they understand that their muscles need specific fuel. And the  main muscle a sucessful business owner uses is….

Their brain!

So here are my top recommended books to fuel you business brain. I don’t recommend them to you because the title’s sound good or because I think the ideas contained within them might work. I recommend them to you because the have worked in real life, in my business, for me. These book stand pride of place in my office and I use them daily like reference books.

Anyway enough about me, these are my top nineteen business books.

  1. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not!                             (Robert Kiyosaki)
  2. How to Grow Your Business Without Spending a Single Cent.     (Justin Herald)
  3. Tribes: We need you to lead us     (Seth Godin)
  4. Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom     (Robert Kiyosaki)
  5. The 4-Hour work week: Escape 9-5, Live anywhere, and join the new rich      (Timothy Ferriss)
  6. Crush It: Why now is the time to cash in on your passion     (Gary Vaynerchuk)
  7. Zero to millionaire in three years or less in your own business.     (Mal Emery)
  8. Would You Like Attitude with That?: No limits, no excuses, no ifs, not buts … just ATTITUDE     (Justin Herald)
  9. Gung Ho! Turn On the People in Any Organization      (Ken Blanchard)
  10. Raving Fans: A Revolutionary Approach To Customer Service      (Ken Blanchard)
  11. The $1 Million Reason to Change Your Mind      (Pat Mesiti)
  12. The One Minute Manager      (Kenneth H. Blanchard)
  13. You Can Negotiate Anything     (Herb Cohen)
  14. Click Here: Make the internet work for your business     (Rich Evans)
  15. Screw It, Let’s Do It: Lessons in Life and Business (Expanded)      (Richard Branson)
  16. The One Minute Millionaire: The Enlightened Way to Wealth     (Mark Victor Hansen)
  17. What Are You Waiting For?: If nothing changes, nothing changes       (Justin Herald)
  18. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers     (Seth Godin)
  19. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It                                                                  (Michael E. Gerber)

So what is the book that has made a huge impact on you?  The one that should be on here as number Twenty!


{ 2 comments… read them below or add one }

Alistair March 15, 2011 at 1:41 am

Hey Beanie,

You’ve got a great list of excellent books here. I’ve actually read a lot of them, but you just added a few to my reading list.

You never know everything, and successful people never stop fueling their minds.

Adam Bean March 15, 2011 at 8:17 am

Hey Alister

You are spot on, the brain is a muscle and it needs constant fuel and exercise for it to be truly effective. The day I stop learning will be the day they nail the lid shut on my pine box!

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