Grey Nic oh so close !

by Adam Bean on March 14, 2011

The other day I was in buying a cricket bat for my daughter. To leverage my time I use every trip to the shops as research for my own business. What I mean by that is every time I am at the shops whether it is to purchase something or just have a coffee, I am looking at how businesses are currently marketing their business,and how they could improve on the small business marketing ideas they are currently employing.

So back to the main story about the Gray Nicolls cricket bat, now they have a tremendous system in place where they actually put a ticket on their cricket bats encouraging customers to go to their web site and make contact with them there. The lure they use to get people to their web site is some information about how to best take care of your bat.

That is a brilliant small business marketing idea that all businesses should employ.  Where it all comes unstuck thought is getting visitor’s to their web site is only part of the process.  In the video I explain exactly where it all goes wrong for them and how they could easily remedy the situation.

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