Every week here on Beanies Small Business Marketing Ideas,

I run some training called #TaDaFriday.

The purpose behind it is to give business owners like yourself some quick simple social marketing strategies that you can use immediately to improve your marketing.

Which in turn will generate more leads and sales for your business.

Exactly what you want right?

So this week I am having a little flash back to a 1980′s song….  Video killed the radio star!

With Google + now introducing the live-streaming feature, I get the distinct feeling that history may be repeating itself, and it may not be just the radio star that is in trouble.

Let me explain where I am coming from.

The other day I read a post about dominating local search results by using a YouTube video with some relevant keyword targeting. This is interesting I think to myself.

A couple of nights later I am having my weekly chat with Alistair Bull from the Full Noise. We get together every week to plan and record our podcast which is also all about small business marketing ideas that the local bricks and mortar business owner can take and put to good use straight away.

Now Alistair has been on my back for quite some time now to start using Google +, I keep telling him that there is no point because it is only him and one other bloke on there! Lol. This night he says…

Have you seen that you can live stream from a Google + hangout now! You can what I said?? Damn him he knows me to well already, he knows that video is my weakness and that this will instantly get me over to Google +. So we try it out and it’s a great tool. Anway on with recording the show we go.

A couple of days later my brain which has had the Google + live-stream and local search post mixing around in it says…

Hey Beanie, what if you took the local search technique and crossed it with a Google + hangout live-stream? I mean that has to be a great small business marketing idea, particularly from an SEO perspective? Doesn’t it?

So this is part of that test. It is working like gang busters at the moment, but it’s not complete! In the next post, I will show you some of my results, and we will find out if…

Video will kill the radio star!

Speak Soon

Cheers,  Beanie the “Social” Tradie

www.youtube.com/watch?v=ujbg-AphY2E

Anyone that knows me knows I have very little regard for the education system or how it is run. Now don’t get me wrong I want to make this point crystal clear…

I am PRO EDUCATION!

But the problem with the education system is, it’s not about education. It’s just a tool for controlling the masses and all they teach is memorisation.

But that is a another rant for another day.

Back to the point of this post…

Before I tell you this story, I want you to understand this. I have nothing against this person at all. I tell this story because it demonstrates a very important point, that could save you a lot of cash and heart break in the long run.

At the moment I have a website that I am selling. Anyway Zborjk {I am using that name to protect the innocent} shows some interest in it. I want to sell the website, but I want to work with the person that I sell it to so that they get there money back ASAP.

Zborjk says that they don’t need my help, and they can do all of their marketing themselves!

Yeah right. This is starting to sound familiar!

So I take a deep breath and say this is not just about physically bringing people into your business. I am going to monetize this website for you via apps, information products, email marketing etc.

Zborjk then informs me of the following…

“I know exactly what you are talking about, as I have a marketing degree”

There is the huge problem with a marketing degree IMHO.

Marketing Degrees are taught in Universities. They are taught by Professors that are “suppose to be marketing experts”

Now I have a real problem with this scenario, let me explain why.

Professor’s that teach marketing, get their knowledge from other professor’s that teach marketing.  These guys all work for a wage, and what they teach is in no way results based. Their pay goes in their bank account every week regardless of the results {or lack of} they get.

They do not have to use any of the marketing strategies that they teach to provide any income for themselves. And what is worse is they they don’t even run a business, they just work for the University.

So my question is…

How to they become experts at marketing, when their knowledge of marketing is only ever used in a theoretical environment, where no results are ever recorded?

Now you see where I am coming from don’t you?

A marketing degree from a University I do not have {nor do I want}  I learnt my trade from the teachings of the following guys. Real business owners that actually make their living from using the marketing strategies they teach. Here are just a few of their names..

• Ed Dale
• Justin Herald
• Mal Emery
• Frank Kern
• Any Jenkins

Geez Beanie when you put it like that it is a bit of a no brainer! Lol

Now I know for a fact that Zborjk didn’t have a fucking clue what I was talking about when I told him how I could monetize that website. How do I know?  Because Zborjk completely brushed past every strategy I talked about.

This is a little system that I have for figuring out if people know what they are talking about.  And it works on anything to by the way. If someone says to you, “I know what you mean”, and they just brush past what you are talking about, then guess what??

They don’t have a fucking clue about what you just explained to them! Yes that is the technical construction term for it to BTW! Lol

This is the second test, which I also performed.

If they tell you that they know exactly what you are talking about, (and you know how well it works, because you use it yourself ) go and have a look to see if they are implementing what you are teaching them.

Have a guess what I found when I looked at Zborjks website?

Zero of what I was talking about.

In fact it looked exactly like the type of marketing one of those professor’s that I mentioned earlier in the post, would have taught in 1980. Mmm  I wonder why that might be?

Something to do with the “Marketing Degree” I suspect! Lol

I guess it all comes back to this…

Are you impressed with title’s like “A Marketing Degree” or would you just rather see “Results” that are going to put money in your pocket?

I know which one I will take thank you very much!

So if you want to start seeing some results from your marketing, and you don’t just want to hear the same old tired bullshit that someone with a Marketing Degree, that gained their knowledge from someone else that has never actually sold anything to anyone.

Then just click on this link right here, and book a Social Marketing Audit with me today.

 Cheers Beanie, the Social Tradie

www.youtube.com/watch?v=wLmii-HmglA

First up before we even start. Credit where credit is due 

This post is a direct result of reading a blog post by Paul Barrs of  PaulBarrs.com and this was the comment that sparked this post…

“Note: Make it QUALITY, QUALITY, QUALITY. Make it so damn good that people should have paid for it – and give it away for free.” Paul Barrs

We used to have a saying when I played football, no matter how good you natural talent is, there will always be someone bigger, fitter, faster and stronger.

Now that doesn’t mean that you can’t compete with them, you just need to be smarter about how you do it.

Size and speed were never assets that I had, (but it didn’t mean that I couldn’t hold my own & compete) my brain tended to work quite a bit quicker than most of the meat heads I was playing against!

Which brings me to today’s topic… Trade Secrets.

If your business is relying on a couple of trade secret’s to compete in today’s market place, then guess what? It’s not a business.

So what are you saying Beanie? I should give my best information away for free? That is exactly what I am saying! No matter how good your info is, there is someone else out there giving away better for free.

By you holding back and not sharing your knowledge, you are literally making yourself look like a Dum Ass, even though your are not.

Between Google, You Tube, Facebook etc etc, there is literally enough information out there to learn whatever you could possible want to learn, if and this is a big if….

YOU HAVE THE TIME!!

If you start creating products that save people time, then the possibilities are endless for you. Now you are selling something that is in very short supply and high demand!

Trade secrets and you knowledge are just tools used to educate your market as to how well what you are selling will work for them.

How many times have you heard this…. It is a classic in the Social Marketing Industry.

Business owners (replace with customers) just don’t understand how powerful Social Media Marketing (Replace with your product) is. They just don’t get it.

There is a reason people that are struggling to make sales say this type of thing. It’s because it is always easier to blame someone else for their lack of success, than it is to face up to the cold hard facts that they need to do something differently.

I am not just talking to you either BTW, I am talking to myself as well! Give yourself an upper cut Beanie!

Social Media is still relatively new, and there are a lot of so called experts out there pushing all sorts of Crap (that will never work) as to how to market your business online.

No wonder the poor old local business owner doesn’t understand how she is going to benefit, because no one is educating her as to just how powerful this stuff really is because…

It’s a big SECRET

You market is no different. You need to educate your customer’s as to why your products will save them time and money in the long run, and if you have to let all of your trade secrets out of the bag for that to happen. Then so be it.

So what is your big SECRET? Tell us in the comments below.

I mean you don’t want to look like a Dumb Ass! Do You?

 Cheers Beanie, the “Social” Tradie

This is a letter from a recent visitor to your website. If you listen to him and heed his warning, sales from your site will soar.

Ignore him and you will keep getting the very same poor results you are getting right now!

Anyway I will hand you over so that he can tell you his story.

I had a problem and I though that you could fix it, because your radio ad said you could.

You said if I visited your website you could help me find a present for my wife. But when I landed on your website there were to many choices, and no mention of the section for the solution to MY problem!

I don’t mean to be rude, but this is all about me! I don’t care about your business, I just want to know if you can make my life easier and provide me with the solution I need.

I though I would give you a second try because I saw your ad on the television this time. So I jumped on my phone that was right beside me, but guess what? Your website looks like a dog’s breakfast on my phone.  

Have you actually ever tried to read your website on your own phone yourself? Do you really think I am going to take the time to read sentences that I have to scroll across and back on every few words?

Obviously the answer is no, because you would have fixed it by now if you had! Do you really have no idea of  just how busy I  am? Look at the time, the football is on, click see you I have to go.

I was hoping you site would be different to all the other sites, I was hoping that you had actually take the time to tell me how you could fix my problem today. The money was right there in my wallet ready to go, but you just didn’t take the time to speak to me.

Laugh if you want but that is reality, if your website doesn’t speak to someone specific, then it won’t speak to anyone at all.

So how do you find out if this is happening on your website everyday?

Go to you website and answer these question honestly. You are only cheating yourself if you don’t.

• Is the text, video and audio on your website about you and your business, or is it about you customers problems?
• Does the headline grab people’s attention immediately? For the website above it should read something like this… Do you need help selecting the perfect present for your wife?
• Does your website then go on to explain how you can fix a very specific problem?
• Is there a call to action at the bottom of the page?

Think of it this way….

You go to a bbq  on the weekend. There are numerous groups of people standing around, some are talking about the cricket, some the wedding they just went to etc, etc.

Would you stand in the middle of this group start talking about a random topic and expect everyone to stop what they are doing and pay attention?

Of course you wouldn’t, because not everyone is going to be interested in what you have to say.

You can’t come up with one message that is going  to speak directly to the whole group . Right?

What do you do is find the group of people that have a similar interest, take the time to introduce yourself, then when you have their attention, tell them what you have to say.

So why do you think you can just do the opposite on your website?  You have to remember you are dealing with real individual people that want you to speak directly to them!

If you are still not sure exactly what you should do to fix your website, head over and sign up for my Social Marketing Audit, and we will…

Speak Soon

Cheers Beanie, the “Social” Tradie

www.youtube.com/watch?v=elBYjLhgNZo

Before we even get started today I want to be straight up and honest about my intentions.

You see there is a reason I want you to start making more money this week.

It’s so that you can come and buy more of my products and services!

How is that for transparency in my marketing?

So how am I going to help you make more money this week? Good question. This is how I will help you out…

The other day I did a webinar which I recorded and turned into a $37.00 video course.

I am not going to go right into to it again, you can read all about it here=> Do you need more time to unwind?

Long story short there are seven key steps that you need to have in place to create sales from Facebook, I won’t mess you around I will tell you what they are right now

1. You must pick a single target market
2. You need to create a yearly marketing calendar
3. You need to leverage events as much as possible
4. You need to make more offers more often, without looking like a rug salesman
5. You have to collect email addresses
6. You need to educate your market with a process called results in advance
7. You must use webinar’s and livestreaming to generate interest

This half hour video course that I created is going to shortcut the whole process immensely for you. It will teach you the exact tools you can use do make all of this happen, ASAP.

So the price of the course $37.00 is a complete bargain, when you consider what it is going to do for you and your business. So what is the gift you promised us Beanie I hear you asking?

Good question. The gift is….

I am going to give NINE of you the course for free, if you do me a little favour.

The course is up on udemy.com if you go to that link it is going to cost you $37.00 dollars. I need to get some traction on udemy. If you are willing (remember only the first nine of you will get this offer) to write me an honest review of the course. You can go to this link right here and get it for free  until tomorrow which is the 25/4/2012! You will need this code word =>  smallbizblog

That’s it, follow the link, put the code in (there are only nine free spots) do the steps in the video’s, make some money, then come and buy some more of my services!

Cheers Beanie, the “Social” Tradie

 Spend your weekend relaxing on the beach

While your automated sales system turns…

Cold leads into Hot buyers!

How am I going to do that Beanie? That is the question you are asking right now, isn’t it?

Alright, here is what I have got..

I have condensed all you need to know to create an online marketing system that leverages Facebook, into an easy to understand (and implement) half hour training video.

No longer will you have to spend hour upon hour wading through hundreds of Youtube video’s to figure it all out. All you need to get started is just a click away. Right inside my video course.

Imagine how much free time you will have on your hands once your automated sales system is set up and working harder for your business than you used to!

All that now stands between you and the closely guarded secrets that some of the internet’s top online marketers are using, is just a couple of mouse clicks!

Once your system is up and working you will be able to spend time at the beach, watch the kids sports, take your partner out for dinner, and even take the dog for a walk.

All without having to worry about where your next sales is coming from, because you know your online system is busily working to find that next sale for you.

The system uses a number of social marketing strategies, including a little known technique (That I learnt from some Frank Kern training) called results in advance.

What this technique will do is brand you as an expert that you are in the mind of prospective customers. It also automates the selling process, by turning cold leads into hot buyers.

By the time your prospects are finished watching your results in advance video’s, they will literally be kicking down the front door of your shop to stuff money in your pockets!

When you start using the techniques I teach you in this video, you business is going to stand out in your local market like the proverbial dogs you know what’s!

Think about it this way…

Let’s say you own a local camera shop, and in your town there are five other camera shops.

Because you purchased my course, and actually used the social marketing strategies I taught you. Word is spreading about all the sensational information you provide about photography via your results in advance video’s and a few other strategies you will learn.

People are talking about how great your business is on Facebook, and you are becoming the market leader on what type of camera to purchase. Where do you think the majority of people are going to go to buy a camera in your town?

To you of course, because you have put the time and effort into learning the strategies that your competition doesn’t even have a clue how to implement.

Anyway I know you are as keen as mustard to get started, just click on this blue link and hit the Take This Course button when you get there!

Oh yeah nearly forgot before I go…

Here is my disclaimer that my lawyer and the online watch dogs make me include! You do have to set the system up for it to actually work, and I also have to tell you that results are not typical. Or words to that effect!

Aren’t they kill joys? But I suppose they do have a job to do. Right?

Looking forward to hearing about your successes

Cheers Beanie, The Social Tradie

7 Keys to making Sales from Facebook for Small Biz Owners

To those that know me well, the following is not going to be a big surprise.

I don’t suffer fools, and I only take business advice from people that have already achieved what I want to achieve.

They also know that I like to keep things simple. If it simple and it works, then I can make it happen quickly and I get to where I want to go faster.

Now I am pretty sure there are a hell of a lot of business owners just like yourself out there that would like to know exactly how to quickly work out who they should be listening to when it comes to getting advice about their Social Marketing Strategies.

As I said I don’t do complicated because it takes to long and it’s to hard to learn. So I have a simple three step process that you can use to cut through all of the crap and work out exactly who you should be taking advice from.

Are you ready?  Ok hear it is, and it’s quite earth shattering… That is a joke by the way! Enough BS Beanie what is it….

1. Is the person you are taking advice from already achieving the outcome you desire?
2. Do they practice what they preach, and use what they teach?
3. Can they explain to you in terms you understand (And that make sense to you) what you need to do?

That isn’t a joke I really mean it!

Now there is nothing wrong with them wanting to do what they love. But you shouldn’t end up being the poor schmuck that finances them if they can’t produce results for you?

This whole just get your name out there is complete bullshit when it comes to Small Business Marketing. What you want is to generate leads and sales.

If I tell you to do something it will be because of on or both of the  following reasons…

1. I am using it myself, and I know that it works
2. I have learnt it from one of the guys below, and I know they know exactly what they are talking about, because they have the runs on the board.

These are the people I take my advice from. And why do I listen to them? Because they have already achieved what I want to do. Check them out and you will see what I mean.

Ed Dale : My favourite advice from Ed is called… The magnificent symphony of four parts, (Market Research, Traffic, Conversion, Product) simple yet brilliant and very powerful. Watch it here => The magnificent symphony

Justin Herald : Mr Attitude himself! Justin’s biggest impact on me…. His book, How to grow your business without spending a single cent!

Mal Emery : No BS direct response marketing expert. Biggest impact on me..  Seven Keys to making $100,000 in the next 100 days. It will cost you the price of your email address for the audio! Way to freaking cheap IMHO! It’s pure Gold

Pete Godfrey : The copywriting wizard. This statement hit me right between the eyes… “Just 4 words. 4 words to boost your bottom line profits. 4 words to dramatically increase your sales. 4 words that banishes money worries forever. The 4 words? Simply, “More offers, more often.” There… you can thank me later” Get to his website NOW

Frank Kern : Is a surfer and swears a lot, so he must be cool in my books! I love Frank’s simple three step system for selling more stuff… Here is what I got, here is how you are going to benefit, here is what I want you to do next. Brilliant

Gary Veynerchuk : His book Crush it  has had a huge impact on me, as well as his constant stream of immensely valuable video’s.

Andy Jenkins : The video Bawss, this post… 8 rules for Social Media Success, is an absolute cracker!

The I love Marketing boys, Dean Jackson & Joe Polish : The best Podcast on the planet! No need to say anymore! Be sure to grab the break through DNA report, again it will only cost you roue email address!

Seth Godin : Tribes is freakin brilliant, get a copy and follow it!

There is quite literally thousands of dollars worth of information on the links I have provided you above, and most of it is free. So why are you still here? Get busy and start using it!

Cheers Beanie, The “Social” Tradie

If you are anything like me then you love your Sunday’s where you get to knock back a few quiet ale’s with a bbq or wood-fired pizza oven sizzling a way, and some good friend to share it with.

Unfortunately I can’t get all of my blog readers around to my house every other weekend, because it just isn’t logistically possible.

But what if I could have you around?

How good would it be if we could have the best of both world’s where you could learn some small business marketing ideas that are going to help your business grow, all in a low key Social setting?

Think out side the box Beanie, how can we make this happen? Thinking, thinking.

Got it !!

How about we hook up live on Ustream tv right here on my blog or on Facebook? I even have the perfect name…

Beanies Social Sunday Session!

That way I can teach you some stuff about Social Media Marketing in a Social environment, where you can just relax take it all in, and if you really want to ask questions.

I am not going to make this a set time on Sunday, as I want to keep it as low key as possible. After all this is a Sunday Session, so it will happen when the mood grabs me some time each Sunday!

Each Sunday I will bring this post back to prime position right here on the blog, and you can can catch up with me on the little box below. Alternatively you can head on over to Facebook and we can chat live on this link here=> Beanies Social Sunday Session on Facebook.

So let me know what your favourite drop is in the comments below, so that I can make sure I have a few cold one’s ready to go!

Cheers Beanie, The “Social” Tradie

Official Twitter hashtag is….. #SocialTradieSunday

All right if you are a little on the sensitive side and easily offended.

I would highly recommend you don’t read any further today.

Why I hear you asking?

Because today I’m letting Beanie the Construction Superintendent post.

And he isn’t real happy!

Over to your Beanie…

Listen up real good because this is how it is…

I am sick and tired of hearing whinging business owners say something pathetic like this…

I tried Facebook but it didn’t work! Let me tell you a little secret about why it didn’t work for you…

If you used the same tired worn out, Crap marketing that hasn’t provided you with any results for the last 5, 10, 15 years and posted it on Facebook.

Guess what?

It’s just going to be the exact same pile of CRAP on Facebook.

We have a saying in the construction industry that goes just like this…

YOU CAN’T POLISH A TURD!

If your marketing is a pile of crap offline, then it’s just going to be a pile of crap on Facebook. Facebook isn’t a magic wand that is going to transform your small business marketing ideas overnight.

Another reason Business Owners never ever get anything like a reasonable result from being on Facebook is…

They treat it as a joke. The platform may be free, but the way you use it isn’t!

Think about it this way…

Say you go to a car yard and for some unknown reason the dealer decides to give you a brand new car for free. Do you expect to just jump in it drive it forever and never have to spend a cent on it just because you got it for free?

Won’t you need to put petrol in it, maintain it and pay the registration for it? Well Facebook is no different. You want to start generating some leads and sales from Facebook, then start spending some money on using it effectively.

To prove my point, the case I am going to use is the Super Butcher. If you haven’t read Social Beanie’s post on the Super Butcher read it here => How the Super Butcher is carving them up with Social Media

People say to me “oh he is so lucky to have a huge audience like that”. Now that stupid statement really pisses me off! Luck would have had F@#% all {those characters is me holding back what I would really like to say!} to do with him having a page with nearly 17000 people on it. He would have spent a considerable amount of both money and time to achieve that incredible result.

So why would he have done it? Think about it…

He is no longer tied to TV, Radio or any other form of advertising, and the premium they decide to impose on him in busy times like Easter, Christmas, etc, etc.

He has his own audience that he can reach far more effectively with a Facebook status update or by sending an email. No longer is he tied to the whims of someone else’s marketing platform.

Because he has his own {targeted} audience on tap!

So if I have offended you in any way today GOOD. You can thank me in the comments section below. But just remember, it may have been the kick in the arse that you needed to wake up and realize why you are not getting anywhere.

The added bonus is…

I may have just saved your business from going broke via ineffective marketing as well. Anyway I don’t have time for any more of this BS, I have a construction project to build!

Back to Social Beanie

I told you it wouldn’t be pretty, but you really needed to hear that message. So if you are sick and tired of constantly forking out your hard earned cash on ineffective marketing and you are ready to build your own audience so that you aren’t forever tied to the whim’s of the marketing platforms you are currently using.

Just click the blue link and fill out the form at the bottom of the page you are taken to with your name, email address and best contact phone number to book in for your  Social Marketing Audit

Speak Soon

Cheers Beanie, The “Social” Tradie